Privacy Policy
1. Introduction
Welcome to Myth Creative. We are committed to safeguarding your privacy and ensuring that your personal data is protected. This Privacy Policy outlines how we collect, use, and protect your information when you interact with us, whether through our website (www.mythcreative.co.uk) or other channels.
2. Who We Are
Myth Creative is a UK-based branding and marketing agency. For the purposes of data protection laws, we are the data controller of your personal data. We also process personal data on behalf of our clients.
Contact Information:
Email: hello@mythcreative.co.uk
3. Data We Collect
We may collect and process the following categories of personal data:
Identity Data: Includes first name, last name, job title, and company name. Contact Data: Includes email address, telephone number, and business address.
Technical Data: Includes IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
Project Data: Information pertinent to potential or ongoing projects, including project briefs, timelines, and related communications.
We do not intentionally collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
4. How We Collect Your Data
We use different methods to collect data from and about you, including:
Direct Interactions: You may provide Identity, Contact, and Project Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
- Enquire about our services;
- Subscribe to our publications;
- Request marketing to be sent to you;
- Give us feedback or contact us.
Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. Please see our Cookie Policy for further details.
Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties as set out below: -Technical Data from analytics providers; -Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the UK.
5. How We Use Your Data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
To Perform a Contract: Processing your data is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
To Fulfil Legal Obligations: Processing your data is necessary for compliance with a legal obligation to which we are subject.
For Legitimate Interests: Processing your data is necessary for our legitimate interests (or those of a third party), provided that your interests and fundamental rights do not override those interests. These legitimate interests may include:
- To manage our relationship with you;
- To administer and protect our business and this website;
- To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you;
- To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences;
- To make suggestions and recommendations to you about goods or services that may be of interest to you.
With Your Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at hello@mythcreative.co.uk.
6. Data Sharing
We may share your personal data with the parties set out below for the purposes outlined in Section 5:
Service Providers: External third parties who provide IT and system administration services.
Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
HM Revenue & Customs, Regulators, and Other Authorities: Based in the United Kingdom, who require reporting of processing activities in certain circumstances.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. International Transfers
We do not transfer your personal data outside the United Kingdom (UK). If this changes in the future, we will ensure that any transfer of your personal data complies with data protection law and is subject to appropriate safeguards.
8. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
9. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.
10. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Right to withdraw consent.
If you wish to exercise any of the rights set out above, please contact us.
11. Cookies
To websites work properly, companies sometimes place small data files called cookies on your device. Most big websites do this. You have the option to opt out of cookies but this may impact on the site’s function – for example it won’t remember any of your preferences from the last time you visited. We are not currently using any website analytics or tracking on our website. We will update this section of this policy when we do.
Vimeo: Videos embedded on the Myth Creative website are hosted on vimeo.com, and the video player uses cookies from this domain to remember preferences, track your browsing and to provide data to third parties. Information on Vimeo’s use of cookies can be found on their cookie policy page.